How Thunai's Brand, Story & Website
Got the Upgrade It Deserved
From scripting to shoot day, we led the entire production for Thunai's first brand film turning their story into a crafted, emotional brand moment.
About the client
Thunai AI is designed to enhance business operations by providing personalized insights through a centralized knowledge base integrated with AI.
It supports sales enablement, smart note-taking, and marketing, targeting small businesses and teams in sales, marketing support, and leadership roles.
Thunai AI integrates with various CRMs, knowledge bases, and marketing platforms to streamline operations and act as a central repository for data.
The Challenge
The Thunai team knew their product was powerful but their brand wasn't telling that story.
Their logo lacked intent. The website felt generic. And the messaging didn't clearly explain how Thunai turned knowledge into action. It wasn't just a visual problem it was a clarity problem. One that was affecting sign-ups, user perception, and user trust.
The Solution
Our team first worked on redesigning the Thunai logo with a compelling story. Comprehensive brand guidelines were developed, focusing not just on color and font but also on brand language, tone, and messaging.
The website was revamped to improve positioning and clarity, emphasizing the power of knowledge through Thunai's features.
Information architecture for the website was established, focusing on flow before content, which improved user engagement and sign-ups.
Credibility factors such as G2 Rating and GDPR compliance were added to the website, enhancing trust.
Multiple product videos were created to help users understand Thunai's capabilities, using human images to convey the value provided.
The Outcome
After the redesign, Thunai saw the shift immediately. Sign-ups increased, user trust improved, and the brand finally matched the product's power.
Why founders trust Payan?
Most design teams deliver assets.
We deliver clarity. At Payan, we think like founders connecting the dots between your product, your positioning, and the way people experience your story.
For Thunai, that meant not just new visuals, but a sharper brand foundation:
One that earns trust faster, Converts better, And scales with the GTM team behind it.
That's why founders bring us in when things start getting real.
Seen what changed for them?
Now imagine what clarity could do for you
Let's fix your confusing website
We sharpen your story, build trust, and design a website that turns visitors into customers
How This AI Brand Got the Upgrade It Deserved →